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Italian Performance Brand Abarth Becomes Official Vehicle Partner of Dubai Autodrome

Dubai, UAE, 16 December 2019:  National Auto, the exclusive distributor for Fiat and Abarth vehicles in Dubai and the Northern Emirates, has signed an agreement with Dubai Autodrome, Dubai’s first fully integrated multipurpose motorsports and entertainment complex, for the high-performance Italian brand Abarth to be the circuit’s ‘Official Vehicle Partner’ for 2020.

The new partnership will see five of the acclaimed Abarth 595 Competizione models join Dubai Autodrome’s track fleet, providing visitors to the MotorCity venue exhilarating laps around the course. The turbocharged hot hatchbacks will be offered as a stand-alone track experience for individuals, as well as featuring in an array of circuit activities as part of popular Dubai Autodrome motorsport packages for groups.

The agreement also marks a world-first for the Italian brand, making the Dubai Autrodrome the first race track it has signed such a contract with. The agreement was finalised trackside at the Autodrome during a signing ceremony between Mark Jenkins, CEO of National Auto, and Faisal Al Sahlawi, General Manager of Dubai Autodrome.

Dubai Autodrome GM Faisal Al Sahlawi and National Auto CEO Mark Jenkins. Photo: Aaron Meriwether
Dubai Autodrome GM Faisal Al Sahlawi and National Auto CEO Mark Jenkins. Photo: Aaron Meriwether

 

Commenting on the agreement, Mark Jenkins said: “Dubai is city that loves to set records and we are pleased that National Auto is playing its part in creating this global-first for the Abarth brand.”

Jenkins continued: “This partnership comes at a pivotal time for Dubai, when at least 25 million visitors are expected to descend upon the emirate for Expo 2020, many of whom will visit the Dubai Autodrome to experience the thrills and excitement of the circuit’s many adrenaline-fueled activities. As a high-performance brand with a motorsport heritage stretching back 70 years, Abarth is the perfect vehicle partner for Dubai Autodrome, and the circuit represents the ideal platform to increase Abarth’s exposure to automotive enthusiasts from across the UAE and, indeed, the wider world.”

Dubai Autodrome GM Faisal Al Sahlawi said, “We had a great experience with National Auto showcasing their vehicles during the Emirates Motorsport Expo in October and now we are honoured to have the opportunity to work together again by introducing the high-performance Abarth 595 Competizione to our track fleet.”

Sahlawi added, “Abarth has a rich history in motor racing and we are delighted to give our visitors a chance to experience this thrilling vehicle.”

Abarth 595 Competizione interior. Photo: Arun Manoharan
Abarth 595 Competizione interior. Photo: Arun Manoharan

 

National Auto, part of the Al Ghandi Auto Group, has been the dealership for Abarth in Dubai and the Northern Emirates since 2018, and is fully equipped to supply their customers in the UAE with the limited editions, bespoke packages, spare parts and accessories to provide the ultimate Abarth experience.

The Abarth 595 Competizione pushes performance to the limit with aggressive styling and race-inspired touches, plus a turbocharged 1.4-litre engine that is eager to roar into life. The 180hp it generates propels this hottest of hot hatchbacks from zero to 100km/h in just 6.9 seconds. The iconic sound of its Record Monza Exhaust has evolved to be even more unique and unmistakable.

On the interior, design and quality are at the forefront, with high-end luxury materials such as carbon fibre and Alcantara, and standard features including a stylish flat-bottomed steering wheel, Skydome sunroof, race-inspired digital instrument cluster and Uconnect® seven-inch infotainment system.

Book the new Abarth Experience now!

Abarth 595 Competizione Experience now at Dubai Autodrome. Photo: Arun Manoharan
Abarth 595 Competizione Experience now at Dubai Autodrome. Photo: Arun Manoharan

 

Report: Performance Communications
Photos: Arun Manoharan & Aaron Meriwether

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