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Dubai Autodrome and TAG Heuer Middle East partnership extends to fifth successive year.


TAG Heuer retains title of ‘Official Timing Partner’ and ‘Official Circuit Partner’

Dubai, UAE, 2 February 2017:

Dubai Autodrome is honoured to announce the renewal of the TAG Heuer Middle East partnership agreement for 2016-2017.

The alliance between TAG Heuer Middle East and Dubai Autodrome has thrived for five years running, with the famous watch brand recognized as the ‘Official Timing Partner’ as well as the ‘Official Circuit Partner’ of the venue.

A new progressive international corporate strategy of TAG Heuer Middle East has positioned the company to remain an integral part of global motorsport.

Dubai Autodrome General Manager Richard Birch commented, “TAG Heuer’s long standing heritage with the international motorsport industry is very encouraging to see.  We are honoured to continue our partnership with such an illustrious brand and be part of their new strategy.”

Anne-Claire Richomme, Marketing Manager, TAG Heuer Middle East added, “While motor racing is at the heart of our brand DNA globally, we strive to support local partners who deliver the finest brand experiences that bring our brand the greatest exposure with our local audience while delivering world-class events. Dubai Autodrome meets those expectations at every level and we’re delighted to renew our partnership for another season.”

It is now half way through the 2016-2017 season and Dubai Autodrome has witnessed a sharp increase in the number of motorsport entrants.  The pinnacle event of the race calendar, the Hankook 24H Dubai Endurance Race, had a record footfall of over 20,000 people during the weekend of festivities.

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