The Color Run presented by Activelife, a unique five-kilometre fun run that gathers participants to run through showers of colored powder in a celebration of health and happiness will debut at the Dubai Autodrome on 14th December, 2013.
Dubbed the “Happiest 5k on the Planet”, the untimed event, presented by Activelife; an initiative by the National Health Insurance Company – Daman that aims at raising awareness regarding all aspects of health and fitness, and organised by IMG, is expected to attract thousands of entrants to take part in the experience.
Dr. Sven Rohte, Chief Commercial Officer of Daman, Presenting Sponsor of the event commented:
“As a company committed to promoting healthy living and wellness, we are proud to be partnering The Color RunTM presented by Activelife. This event is another tool which enables us to encourage a healthier lifestyle across the UAE.
“Whether you are a casual mall walker or an Olympic athlete, the 5km course will be the most memorable and colorful run of your life! We’re looking forward to seeing the Dubai Autodrome come alive with color in December.”
Exploding in popularity since its January 2012 launch, it has become the single largest event series in the United States and is gaining traction around the world. For 2013, there are more than one million entries registered for over 100 international events and the Amsterdam edition of The Color Run™ sold out within 18 minutes of tickets going on sale.
The Color Run presented by Activelife celebrates healthiness, happiness, individuality and giving back to the community. Thousands of participants of all ages and abilities will unite, becoming a moving canvas as they make their way through four different colored zones: Activelife is hosting pink as Presenting Sponsor, with the final three color station partners due to be announced in the days ahead.
The atmosphere will be alive with music pumping as runners are doused from head to toe in vibrant powder. The excitement continues at the finish line with a gigantic “Color Festival”, using more color to create a rainbow of photo opportunities and lasting memories. As the Official Venue, Dubai Autodrome is the perfect location for this outdoor lifestyle celebration. Official media partners include Dubai Eye 103.8 and Hype magazine who will provide information in the lead up to the run, and offer the chance for the public to win tickets.
Greg Sproule, Managing Director of IMG Middle East added: “We’re thrilled to bring such a unique, vibrant event to Dubai. The Color RunTM presented by Activelife is all about getting involved – it’s geared up to people of all shapes and sizes and of any age. Based on our experience elsewhere, I hope people avoid disappointment by signing up as soon as entries open on 26th September.”
Entries open at 9am on Thursday 26th September 2013 and with The Color RunTM Singapore and Amsterdam selling out in mere minutes, organisers are urging hopeful participants to sign up quickly at www.thecolorrun.ae to avoid disappointment.
Entries cost AED 140 and include a Gift Pack, an event t-shirt, sweatband and color pack. In keeping with The Color Run™’s tenet of giving back to the community, $1 from every registration will be donated to charity through Just Giving. Since Just Giving’s launch in 2001, they have enabled over 21 million people to raise over $2 billion for charities around the world. Each Color Runner will have the option to choose from one of 8,000 charities registered with Just Giving, the world’s largest fundraising platform.
Registration details and information on the release of tickets is available on the website, Facebook and Twitter pages, at www.thecolorrun.ae, www.facebook.com/TheColorRunUAE and www.twitter.com/TheColorRunUAE